It’s 4:45 on a Friday.
Your CA has a three-star review open in one tab and Tuesday’s no-show in the other.
She’s been meaning to answer both since Wednesday.
They’re both still sitting there Monday.
So let me ask you straight. Where’s the AI in your practice right now?
The salesman who wants $200 a month so a machine can answer your phone.
The listing tool that promises the robots will find you.
The scheduling software with an “AI” badge on the login screen.
The thing you keep meaning to try and haven’t opened once.
Not one of those touches the writing piling up at the desk. You’ve been sold the expensive version of something that’s free.
The most useful AI in your practice is a tab your CA opens for ten minutes a week. It drafts the messages nobody wants to write, and she decides what goes out.
What should a chiropractic CA use ChatGPT for first?
The writing nobody wants to do, because that’s the writing that decides how patients feel about your office.
The missed-visit text. The review reply. The “we’re closed Friday” email. The note about a balance. Small, constant, and always last on the list. So it goes out rushed, or it doesn’t go out at all. I’ve read fifteen years of these. You can tell which ones got written at 4:45.
Try this: Ask your CA which message she puts off the longest. Don’t guess. That’s the one to start with.
How does a chiropractic CA learn to use ChatGPT?
She doesn’t learn it. She talks to it like a new hire on day one.
Open ChatGPT and type it the way you’d say it out loud. “A patient missed Tuesday and didn’t call. Write me a warm two-line text offering Thursday at 10 or Friday at 2. No guilt.” Read what comes back, change two words so it sounds like your office, send it. That’s the whole skill.
Try this: Paste in your last three-star review and type “reply like a calm office manager who isn’t defensive.” Compare it to what your desk would’ve sent at the end of the day.
Should ChatGPT send patient messages on its own?
No. It drafts, a person decides, and that order never flips.
The tool doesn’t know the patient’s kid has been sick all week or that the doc’s tone is dry. Your CA does. So anything a patient reads, a person in your office reads first. That’s not a limit on the tool. It’s the reason it works. And it’s the only rule you have to set. The rest is hers.
Try this: Make it a house rule this week. Nothing the tool wrote goes to a patient until somebody in the office has read it out loud.
What This Means for You
- ✅ The AI worth having in your practice costs nothing and nobody's selling it to you
- ✅ Start with the one message your CA has been avoiding all week
- ✅ Type it the way you'd say it, then change two words so it sounds like you
- ✅ A person reads every line before a patient does, every single time
Pro Tip: Have your CA drop every draft she actually sends into one shared doc. A month in, your office has its own message library in its own voice, and the 4:45 scramble mostly goes away. The one piece of writing that shouldn’t be on her desk at all is the weekly newsletter. That’s the part we take off it completely.
Inside CC with Nerissa: I’ve Got the Guy. Now I Need a Town That Can Handle a Sandwich
Greg laid out a whole spread in front of the TV. Two ribeyes on the cutting board. One bourbon. The cat parked by his puzzle box, supervising. 🥩
Breaking Bad has been our whole month. It takes a while to get through a series when the work doesn’t stop for it. And it doesn’t. Every week this month has looked like every other week this month. Work got done. Steak got eaten. Walter White got worse.
Then we ordered lunch today and had a full conversation about which restaurant in town could handle a sandwich. Not which one had the best sandwich. Which one could handle it. When your options are low, they’re low. 🥪
And that’s when it landed. We’re lonely.
Not with each other. Greg’s my business partner, my life partner, and my best friend. Couples who work together do everything together. Why wouldn’t they? I’m literally living every woman’s cliché dream, a man who finds you so interesting he spends all of his time with you. And I know it.
But there’s nowhere here to go network. Nowhere to go have a fancy dinner. I can’t tell if this is a small-town thing or an outgrowing-your-hometown thing. Probably both. A move is coming sooner rather than later. 📦
Which is a funny thing to figure out while you’re watching two guys build an empire out of an RV in the desert.
I’ve told you all of this before. Teen runaway. Mom at 15. Got my first job in this profession off Craigslist and turned it into a career, then a company. Greg’s a high school dropout who lived in his truck. The growth on both of us has been exponential. And exponential means you stop fitting the room you started in. That’s not a complaint. It’s math. 📈
Then I had the best call of my week today. Somebody who was a member at my old business tracked me down. He was so happy to find me.
I’ve been sitting with that all day. Same weeks, same work, same town. And somebody went looking for me anyway. Meanwhile I’m over here hunting for a sandwich. 📞
A lot of you are the only chiropractor in your town. There’s nobody at the ballgame who knows what a slow Thursday does to your head. Being the only one who does what you do is lonely. It’s also the exact reason people come looking for you.
We’re almost out of Breaking Bad and there’s nothing lined up after. Send me a show. If you know a restaurant that can handle a sandwich, send that too. 📺
What does a Chiro Connect newsletter actually include?
Every newsletter ends with a Week of Wellness, a simple daily calendar that gives patients something to check and use all week, and a reason to open the next email. Here’s the one that went out with this issue.
FAQ
What’s a good ChatGPT prompt for a chiropractic office?
The one you’d say out loud to a new hire. “A patient missed Tuesday and didn’t call. Write me a warm two-line text offering Thursday at 10 or Friday at 2. No guilt.” Say who it’s for, what happened, what you want offered, and the tone. Then change two words so it sounds like your office.
Can a chiropractic office put patient information into ChatGPT?
Keep it out of the free version. It isn’t set up to handle protected health information, so names, dates of birth, and anything about a patient’s care stay out. Have it draft the message generic, then add the specifics at the desk inside your own systems.
How should a chiropractic CA reply to a bad review with ChatGPT?
Paste in the review and ask for a reply from a calm office manager who isn’t defensive. Then read it before it posts. Never confirm in the reply that the person is a patient, even if they said so first. Keep it short, thank them, and invite them to call the office. Answered reviews are also one of the signals Google reads on your profile.
Does ChatGPT replace a chiropractic assistant?
No. It doesn’t know the patient’s kid has been sick all week or how the doc actually talks. Your CA does. The tool drafts, she decides, and that’s exactly why it works.
Want this running for your practice? Let’s look at what’s already in your list.
