The Done-for-You Email Strategy Chiropractors Are Using to Boost Retention and Reactivations (Webinar Replay) 🎥
- Nerissa Brumley
- Mar 29
- 3 min read
Updated: Apr 1
If you're a chiropractor looking for a smarter, simpler way to stay connected with your patient list, drive reactivations, and promote high-value services without spending hours on content creation or struggling with software, this webinar replay is for you.
In our latest webinar, I shared the exact email marketing system my clients are using right now to retain patients, re-engage inactive ones, and boost revenue through targeted, done-for-you campaigns.
It’s the same system that’s currently being used by practices across the world—and yes, it’s fully managed for you.
Here’s a breakdown of what we covered—and why it matters to your practice.
1. Why Email Marketing Still Works for Chiropractors
Most chiropractors know they should be doing email marketing, but let’s be honest—it’s rarely a priority. The demands of running a busy practice often push things like patient newsletters and reactivation emails to the back burner.
The problem? Without consistent communication, patients disengage. They drop off care, stop referring, and don’t return when they should.
Email marketing solves that—but only when it’s done consistently and strategically.
And that’s exactly what we deliver at Chiro Connect: a hands-free, concierge email marketing service designed specifically for chiropractors.
2. What Is Concierge Email Marketing?
It’s not software. It’s not a platform you have to learn. It’s not templates you have to fill in.
Concierge email marketing means a real human—your dedicated Chiro Connector—writes, designs, sends, and monitors your email campaigns for you. All under your name, your branding, and your voice.
It’s like having a marketing team, without the hiring or the hassle.
3. Retention Through Weekly Newsletters
We walked through the exact structure of our weekly email newsletters. These engaging, fully branded emails go out every Wednesday at 11AM in your time zone.
Each newsletter includes:
Patient education based on seasonal, lifestyle, and chiropractic topics
A personal message and CTA from you
A weekly wellness calendar
Social stories and links
These emails aren’t generic or spammy—they feel personal, helpful, and relevant. And that’s why they work.
What Our Clients Say:
“Thank you for putting together such an informative and concise newsletter for my practice! I’ve been getting comments from patients about the great content, and my reactivations are trending up. Both are good signs that the newsletter is working.”— Dr. Steve McMahon, DC
4. Monthly Reactivation Emails
Each month, we send a direct, personal check-in email to inactive patients. It’s written like a note from you: short, human, and genuine.
It might say something like: "Hey, it’s been a while—just checking in. How have you been feeling?"
That kind of email works because it doesn’t feel automated. It feels like a real person (because it is) reaching out with care.
And these emails consistently generate replies, conversations, and rebookings.
5. Revenue-Boosting Campaigns
Want to promote spinal decompression? A new supplement line? A seasonal weight loss program?
We support two-email campaigns that go out to targeted segments of your list or your full list, depending on the goal.
You tell us what you want to promote. We write it, design it, and send it with your branding and voice. These campaigns drive real, measurable results.
6. Why This Works
Most chiropractors don’t have the time or support to create strategic email content every week. And even if you do manage to send something, it’s usually inconsistent and generic.
Chiro Connect is different because it’s hands-on and consistent. Your Chiro Connector knows your practice, and makes sure your emails go out every week with real purpose and polish.
No content creation. No logins. No "set it and forget it" software. Just strategic, done-for-you email marketing that works.
7. Here’s What to Do Next
If you’re ready to finally take email off your plate and start seeing results, you have a few options:
1. Join Chiro Connect for $199/monthThis special pricing is only available for a limited time. Sign up here: https://buy.stripe.com/14kaEO7K234j5Ak8wz
2. Schedule a quick call with meLet’s talk through what this would look like in your practice. Book here: https://calendly.com/getchiroconnect/15min
3. Download the Patient Comeback Campaign (Free)Grab the exact 2-email sequence we use to reactivate inactive patients.
And of course, if you haven’t watched the full webinar yet, grab a cup of coffee this weekend and check it out: ▶️ https://youtu.be/a6hgsFqgVMI?si=7R5WOrINvgZmbgPS
I’d love to help you reconnect with your patient list and grow your practice—without adding anything new to your to-do list.
Let’s make email marketing the easiest win of your year.